Revolutionizing in-store customer experience: Prada Group Success Story


Learn how Prada Group personalizes in-store customer experience with free WiFi

The Prada Group is a global leader in the luxury goods sector, with brands including Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824.

The Prada Group chose to use Volare to transform in-store customer experience in more than 600 stores worldwide.

In this Success Story, you will learn how Cloud4Wi helps The Prada Group:

  • Offer free WiFi with fast and easy login
  • Match customers’ devices with a unique digital identity
  • Collect insight into customer demographics and in-store behavior
  • Enrich customer profiles with valuable in-store attributions
  • Personalize in-store customer experience with digital and human touch
  • Accurately count customers that enter each store.

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