Mobile has completely redefined the retail rule book. Due to the rapid adoption of smart phones, tablets, and online shopping, customers have become much more demanding when it comes to their in-store experience.
Retailers are struggling to keep up with both changing customer expectations and rapid technology developments. The good news for physical stores is that they remain the primary retail touch point, as shoppers still prefer to touch and feel products before they decide to buy. Moreover, most retail stores already have the WiFi network in place to provide superior in-store mobile experiences.
In this Webinar, you’ll learn about:
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